Many small business owners think marketing has to be expensive to be effective—but that’s far from the truth. With a little creativity and the right strategy, you can generate buzz and attract customers without draining your wallet.

1. Leverage your community. Participate in local events, collaborate with neighboring businesses, or sponsor a local youth team. Grassroots marketing not only builds brand awareness but also fosters community goodwill.

2. Master word-of-mouth marketing. Encourage referrals by offering existing customers a discount for every new customer they bring in. Personal recommendations remain one of the most trusted forms of marketing.

3. Claim and optimize your Google Business Profile. It’s free and boosts your visibility on local searches and Google Maps. Add high-quality photos, respond to reviews, and post updates to stay active and relevant.

4. Start a simple email newsletter. Platforms like Mailchimp or MailerLite offer free plans perfect for beginners. Share special offers, stories, or tips to keep your audience engaged.

5. Use video content. You don’t need a fancy setup—just a phone and a good idea. Share behind-the-scenes clips, customer testimonials, or how-to guides. People connect with authenticity more than polish.

With a focused plan and consistency, small businesses can turn limited resources into powerful marketing wins.